CRM implementation for a popular Chennai based Travel Agency

CRM implementation for a popular Chennai based Travel Agency

BACKGROUND : One of the he largest travel agency serving in Chennai wanted to manage its 32 years old customer data efficiently and tap hidden opportunities.

CHALLENGES : The data available with the client was in different formats and patterns. Columns were mismatching and there was no cohesiveness.

SOLUTION : A CRM solution to analyze the hidden opportunities needs of customer and provide a superior customer experience. Moreover they wanted to ensure the agents who spoke with a single voice to customers in and across the organization. We developed a CRM with advanced reporting to track various customers and now they are leading the market.

RESULT : Their full process is now automated and improved the customer interactions and overall sales conversions.


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