BACKGROUND : An active food social networking site in India connecting foodies, chef and restaurants with a goal to provide information to good food across cuisines and various restaurant.
CHALLENGE : Their aim is to provide the latest recipes from the community to foodies and interact with other like-minded foodies. They also wanted in-content Ads and Geo-location based Ads to be shown for contextual recipes.
SOLUTION : Foodies can read recipes for free and authors get to publish cook books free of cost. We also added a virtual cook book which foodies can flip and read. We also syndicated social media networks within the platform for sharing recipes and drive traffic.
RESULT : The site is getting 65% repeat visitor as of today and customer engagement is at a all time high since launch.